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MarketingProfs came together in June of 2000 when a clever marketing professor, Allen Weiss, thought that the two camps of marketing professionals and marketing professors might have a lot to learn from each other. Since then, MarketingProfs has been bridging the gap between theory and business practice, publishing some of the best thinking in the industry – to the benefit of all marketing practitioners. Today, MarketingProfs provides marketing know-how through its newsletters, templates, gui ...
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