One day, long ago, Sandy Lerner (cofounder of Cisco Systems) couldn't find the right shade of purple nail polish to satisfy her alternative make-up tastes. Her lamentations over the fact that there were 500 colors of pink polishes, but no greens or purples motivated her to create Urban Decay Cosmetics. A woman of action, Sandy teamed up with David Soward “the token suit” and Wende Zomnir creative dynamo. They collectively unleashed her vision on the cosmetics world in January of 1996. The line o ...

Juicy Cosmetics is a complete line of chic, pretty, beauty must haves that are truly addictive! Juicy Studio truly is healthy makeup, "color treatment for the skin.?Using nurturing and nourishing botanicals as the base for their products, Juicy works with nothing less than the best when developing and blending their color stories. Combining restorative qualities within makeup with the additional nourishment of vitamins A, B5, C, D, K and E, pro-vitamins, trace elements, magnesium, amino acids an ...

In 1995 Los Angeles, you could find just about anything, from kids lining the streets to buy the first Sony PlayStations, to Hugh Grant making headlines after an encounter with Divine Brown. You could even find O.J. Simpson not guilty! Yet somehow, even in the “anything goes” town of L.A., 22-year-old Dineh Mohajer just could not find the right shade of nail polish to match her strappy blue sandals.

Taking matters into her own hands, the original Hard Candy Girl custom-mixed her own polish, ...