Way back in 2004, Manish and his wife, Asha, grew frustrated during the remodeling of their home. They found the process of sharing and discovering new products and retailers that matched their personal sense of taste and style difficult. As it stood, the online shopping platforms were weak and most sites just compiled product catalogs, leaving people to fend for themselves in a sea of information. Finding and keeping track of one's favorite products online and deciding what to buy was a painful ...